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How to benefit from networking events
I recently posted a blog about my Q4 sales plan that has worked so well that last month I beat the sales record for the year and this month is looking to be great as well. I thought I should start explaining in more depth what I do for each sales or marketing stage starting with what I do at netowkring events.
Networking events like the Chamber of Commerce After 5s, BNZ Connect evenings and any chance to meet other businesses is a good way to gain future work and strengthen your relationships with other businesses. To be successful at networking events you need to have a plan. Below is an example of a plan that I use when I go to Chamber of Commerce "After 5s":
Networking Plan
Name of networking event or activity Chamber of Commerce After 5 What's my aim? Meet at least 3 different people from 3 different businesses. I'm never trying to do a sale; I'm trying to build a relationship first and find out more about them and their business. Ideal connections (people) Our ideal "connectors" are businesses that talk to other businesses or have more than 5 staff which means they have advanced business skills and are trusted when they refer business. What can I do for these people? Offer a meeting, buy them lunch or invite them to our free Internet marketing workshop. What do I want from these people? For them to understand what we offer and learn how amazing we are. For them to refer us. Time spent 1 to 2 hours Follow-up tasks Follow up with all new contacts made by email, call or meeting.
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Brynn