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My Q4 Sales Plan
I’ve been doing sales for 20 years and thought other salespeople might be interested in my process so I’ve posted my sales plan for this Quarter to my blog (excluding the financial targets). It will help other salespeople understand how I think about and plan sales.For me, sales is never about the “hard sell”. Sales is always about solving a client’s problem such as getting new customers through the Internet or streamlining business with technology. All I have to do is create opportunities where prospects want to talk to me about solving their problems and our stats show that 3 out of 4 times they will become a client.
Sales Channels
Meetings
Most of our contracts come from “face to face” meetings. The more meetings we have the more clients we will get.
Frequency: A minimum of 8 meetings per month
Goal: Presently 3 out of 4 meetings in our office become contracts but because many of the meetings won’t be offers but relationship building meetings I’m being more conservative with the success rate. 4 contracts for every 8 meetings will be this Quarter’s goal.
Acquisition:
- Contact all clients and ask if they’d like to come in for a free meeting to assess whether their website and Internet marketing are meeting their goals. We do this every three months.
- Contact potential “Connectors” on LinkedIN and offer a free lunch to do networking - Connectors are business people that network a lot with other business people and provide many referrals to Spinning Planet.
- Create meetings in other regions/countries with Connectors to improve brand and awareness of Spinning Planet.
- Change the focus of other sales channels to create more meetings.
Events
Events are an excellent opportunity for Spinning Planet to discuss our latest technology and services to other businesses in a relaxed environment.
Frequency: 2 events per month
Goal: 1 meeting or a signup to our Internet marketing workshop for each event
Acquisition:
- Manawatu Chamber of Commerce After 5’s
- Lower Hutt Chamber of Commerce Events Calendar
- BNZ Connect Events
- Vision Manawatu Business Events Calendar
- The Bio Commerce Centre Events
- Massey University Events
- UCOL Events
- Offer to present at key events such as After 5’s, BNZ Connect, Massey, UCOL, etc.
Workshops
Our Internet Marketing Workshops are an excellent way to meet new business and work well to educate business that we are the leaders in our field.
Frequency: 1 workshop per month
Goal: 1 client per workshop
Acquisition:
- All events listed above
Offline media
We don’t get a lot of sales through offline media but they do give us more brand recognition which has been noted by our clients and prospects.
Frequency: 1 per month
Goal: Top of mind awareness
Acquisition:
- Techday Netguide Awards Sponsorship
- Giggle TV adverts
- Aid Media outdoor banner advertising on our building and at the Palmerston North Airport
Online media
Online media is our primary avenue for marketing because of it’s success and the low cost.
Frequency: Continuous
Goal: 2 clients per month
Acquisition:
- 1 Google Adwords campaign for 3 months
- 1 LinkedIN Sponsored Update per month
- 1 Blog per week
- 1 E-Newsletter per month
- Search Engine Optimisation with Landing Pages targeted at increasing our prospects database through free offers such as E-Books, free Website Strategy Meetings and free Internet Marketing Workshops.
- Improve website home page with better Calls to Action and Pathways.
Present Connectors
We get great referrals from our present Connectors so improving those relationships is a key task to drive continued referrals.
Frequency: 1 meeting per week
Goal: 1 referral per month
Acquisition:
- Present Connector database
Conclusion
As you can see it’s not overly complex. It gives me direction for sales and tasks that are measurable. I’m sure I’ll reach my targets because I’ve done this so many times but even if I didn’t it wouldn’t matter because I’d have measurable data that I can use to make a better plan for the next Quarter.
brynn :-)
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