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Tips and tricks for updating your website
One way to ensure your clients keep returning to your website is make sure you update it on a regular basis. Changing your website once a month is enough to intrigue your clients without frustrating them with too many changes. When making changes it is important to retain the essence of your brand and what your business is about. Updating your website also lets search engines know that your website is active.
When updating your website and making changes try not to change things so much that your regular clients can't find things any more. This can be frustrating to Internet users and you could even lose clients. Always ensure that your site is easily navigable. Make sure that it is always clear to your client that they are in your website. Keep your name and logo visible at all times so that clients know that your website can be trusted.
For information sites, keep your information as up to date as possible and get rid of old information or place it in archives for people that may still want to read it. Remember the more up to date your information is, the more regularly your clients will be clicking into your website.
Some fun ways you can update your website include:
- Seasonal backgrounds
- Updates to reflect special events or holidays (ie. FIFA World Cup, Halloween, Your organisation's birthday)
- Updates that reflect changes in your industry (New technologies, new products, new trends)
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