Blog
Benefits of Radio advertising
The Radio is one of the most used media - people listen to it as they wake up, when driving in the car, in the workplace, and especially when listening for the latest news. Radio can be a successful tool to target your market.
Some of the benefits of Radio advertising include:
- You can connect with customers on an emotional level. Often people relate to their radio station.
- It reinforces brand awareness as it is repetitive
- Specifically targets listeners from specific demographics by choosing your radio station carefully
- Radio is often the first choice for news therefore you are reaching out to active listeners
Radio and Internet can complement each other. Through your radio advertisements you can direct your potential customers to your website to learn more about your business. Websites are a lot easier to remember than phone numbers so you are likely to gain a response from customers. The website can be mentioned multiple times during the ad and can be shortened to just mention the keywords to write into the Internet browser.
The effectiveness of radio advertising can be measured by using a unique URL address such as www.radioad.co.nz. The address will show up in your website statistics and identify consumers that only found out about your brand, product, promotion etc. from the radio. This is not always the most reliable method of measuring your radio advertisement as the quality of your ad will have a strong influence, but it does give you an estimate to the success of your advertising as it is important to know whether the money you are spending on advertising is efficient and effective. Surveys provided by your business either online or in-store will provide another method of determining how successfully you have targeted your market with you radio ad.
Tune in to this blog over the next few weeks to find out more tips on how to benefit from offline and online marketing.
About
Brynn- Like this post? Share with your friends:
