Join groups and be active in commenting and giving out helpful advice. Make sure that you keep all communication positive. By offering advice people will start to recognise you as an expert in your field which then rubs off on your company image. By raising your profile, social networking will start to work more and more for you.
One of the benefits of being online is that people can view your profile and get to know you without you having to physically be there or even be online at the time! Also where word of mouth spreads from one person to ten other people, online social networks allow one person to spread the word to hundreds of people and in even less time.
Tip: Set a time limit to how much you are prepared to spend each week on social networking. This can always be altered depending on how well social networking works for your business. Try to measure your success so you can find out what works and what wastes time.
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