As everyone knows, first impressions count. Just like face-to-face networking, with social networking you only get a short amount of time to make a good first impression. This is why your profile must be dressed to impress!
Write your profile specifically for your audience. Social networking is more than just handing around your business cards, its like posting your resume for the world to see. Transparency for a business can really help with company image. It indicates that you are trustworthy and don't have anything to hide. Just like a celebrity gossip magazines, people like to read the profiles of people and organisations that they may be interested in dealing with. Regularly update your profile, and don't be afraid to show who you are and what your interested in. As with any kind of networking, people pay attention to those who show their personality. So be yourself!
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