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Measuring Sponsorship
A common fault with sponsorship is that many businesses fail to find ways of measuring its success. Try thinking of sponsorship ... Mobile Marketing
Within this information era, consumers are constantly being bombarded with new means of marketing communication, challenging media effectiveness (Heinonen & Strandvik, 2003). ... Sponsorship Policies
Sponsorship is a form of advertising that has been increasing in popularity. Where the sponsorship of an event or organisation can ...
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