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Monitor your online reputation

It's taken you years to build your business reputation but it's also important to build that reputation online through social networks and your website. It's called webutation. Here's some tips showing how I do it but these tools are also very handy for scoping new job applicants:

Webutation Tips

Social Mention

Webutation

Analyse your website based on security and ratings: www.webutations.net

Klout

Analyze personal webuation and help you grow your influence: www.klout.com/corp

Google's "Me on the Web"

Add keywords such as your name, business name or website address and Google will notify you whenever they are posted on the Internet: www.google.com/me-on-the-web

Establish an online presence

About Us

We monitor hundreds of website statistics and have found that the About Us page is the most visited page. People go there to see if they can trust you. Add your staff information to your website and you can even add a personal biography like this. 

Blog

Create a blog because it shows that you are an expert in your field and grows your online audience. You can also share it with your Social Networks. Here's an example.

Social Media

Add more information about yourself to your personal and business social media profiles like LinkedIN. It will educate people on your expertise but will also help LinkedIN find better news and contacts for you. Examples: Personal | Business

Join Groups

Groups on Social Media help you meet new people and share ideas.

Restrict and remove unwanted content

You may have photos on Facebook that you don't want shared with the World so get to know your security settings to only share those photos with friends. Read Google's article on how to remove pages and other media here.

Hope you found this blog helpful.

brynn :-)

About
Brynn

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