12 Month Internet Marketing Plan
12 Month Internet Marketing Plan
For most companies, when compared to traditional marketing (TV, newspaper, radio, etc.), Internet Marketing gets far better results at lower cost when implemented properly. Better still, it continues to get results after the initial release and the results are measurable - you'll know what extra sales you're making and how you got them.
However, Internet Marketing isn't as simple as getting found by Google or buying pay-per-click advertising. It's about reaching the right customers through multiple online sources and providing them with the information they need to buy your products or services. It's also not something that the average marketing person can do because it requires years or experience and technical expertise which presently aren't taught in marketing degrees at New Zealand Universities.
The solution is to partner with Spinning Planet who are experts in Internet Marketing with over 20 years of experience. Below are some of the specialist internet marketing tasks that we can handle for you.
Service
Monthly costs exclude GST
12 Month Strategy (Required)
We'll work with you to create a 12 month Internet Marketing Strategy that identifies your target markets, what they want and how we'll reach them. Some tasks can be done by you but the specialist ones will be done by Spinning Planet.
$11.70 per month
Website Sales Pathways (Required)
We'll work with you to create "website sales pathways" through your website that are scientifically proven to get more sales.
$11.70 per month
Monthly Reports (Required)
We'll analyze your internet marketing each month and let you know what is working, what isn't and what we'll do the following month to improve things.
$35.00 per month
E-Newsletter (Required)
We'll create one E-Newsletter per month for your business. We've found that E-Newsletters are the most effective way of getting new customers that when written correctly can generate up to $10,000 in sales each month. After each email has been sent we'll send you a report just shows what customers were most interested in and an estimate of how much sales the newsletter generated.
$70.00 per month
Note: The above required services total $128.40 + GST per month.
Blogs (Optional)
We'll research your business and write one blog per month for 12 months. Of course the blogs will be approved by you before we post them. Blogs are an excellent way to show that you are a leader in your industry and encourage customers to contact you. Here's some important reasons why companies need to blog:
- Companies that blog have 97% more inbound links. (Source: Hubspot)
- B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)
- Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t. (Source: HubSpot)
See examples of our blogs here.
$70.00 per month
Social Media (Optional)
We'll setup/manage up to 3 Social Media Business pages for you such as Facebook, LinkedIn and Twitter and do at least one post per month, approved by you, to encourage customers to contact you.
$35.00 per month
Search Engine Optimisation (Optional)
We'll optimize the most important pages on your website to ensure you get found by Google. View our process here.
$47.00 per month
Google Adwords (Optional)
Manage your Google Adwords account to ensure you're getting the best value for your advertising spend with Google. Unlike other Internet Marketers that charge you directly for Google Adwords and take a commission, we let you decide how much you want to spend with Google and you pay Google directly.
$17.50 per month
Facebook Ads (Optional)
Manage your Facebook adds to ensure you're reaching the right markets and they are engaging with your ads.
$17.50 per month
3 Meetings (Optional)
We'll have 3 meetings with you in our office or by telephone to answer any questions you have and analyze Internet marketing results.
$17.50 per month
Note: All of the above services total $332.90 + GST per month.
Guarantee
We're so confident that our expertise and processes will increase your sales that we make the following guarantees:
- You can cancel the monthly contract at any time without any further costs from Spinning Planet.
- All of the hours worked on your project will be tracked using our Hubstaff software which includes screen captures of what we are doing for you that can be supplied at any time to show that our services are transparent, honest and effective.
- All work will be carried out by our team in our Palmerston North office that you can call any time from Monday to Friday from 8am - 4.30pm.